It was estimated in 2016, businesses spent over 16 billion dollars towards analytics and call intelligence software to increase their business performance. By harnessing the power of call intelligence, organizations become equipped to make better business decisions, increase call quality and boost their overall conversion rates. In today’s market, robust call intelligence and detailed analytics […]
Las Vegas is always a hub of exciting activities and March 20th-22nd will be no exception as the Paris Hotel transforms into the headquarters for the leading performance marketing conference of the industry, LeadsCon. CallerReady will be attending and located at booth 311 and we would like to extend a warm invitation to come join […]
We all know that monitoring and measuring analytics is critical to developing and maintaining online marketing campaigns. What is often overlooked, is tracking phone calls. Without this metric, your organization is missing the complete picture on lead and conversion data. By using a call tracking platform, marketers capture the final missing piece of the analytics […]
No matter what lead management system or types of advertising you are using to encourage prospects into submitting a lead form, you should always require that they include a phone number. Many marketers disagree with this philosophy and will argue that the number of leads you will receive will be seriously diminished. That’s ok. In […]
Studies have shown that you have 100 times the chance of making contact with a lead if you connect with them within five minutes versus half an hour from when they submitted a lead form. That number is huge, just think of how that can impact your conversion rate and profitability. People live in a […]
In today’s world, almost all marketing channels have gone mobile. Whether it is an email campaign, display ads or social media marketing, chances are over half of your end users are opening and viewing on their mobile phone. In 2016 alone, it is estimated that marketers in the US spent close to 23 billion […]
JOE: Don’t worry if you don’t know exactly what we’re talking about because we’re going to explain it all. My name is Joe Charlson, I’m the CEO and founder of ‘’Caller Ready’’ and go I’m joined by Jeffrey Fisher who’s founder of Above the Fold Media and Adam Sthay who’s the CEO of Pub club […]
It wasn’t all that long ago that pay per call marketing was associated with low-quality late night infomercials that were laughable as a serious opportunity to drive sales. In recent years, the pay per call landscape has drastically changed with the shift of consumers using mobile phones for search more than any other device. […]
Everyone has heard that email will soon be an outdated channel, but smart marketers know that this isn’t the case at all. Email still remains one of the most profitable channels for driving sales and relationship building and mobile phone calls have seen an explosion in popularity as more and more people are […]
Digital can drive a lot of calls and data shows that calls convert ten times more than the rate of clicks. Organizations have an enormous opportunity to drive revenue growth via call leads, but many are not optimizing a critical aspect to ensure success and that is Caller Experience. No matter how […]
