Marketing automation essentially refers to a technology that can help manage and automate converting leads into buyers for a business. Call intelligence technology is an important part of marketing automation and something that marketers should not overlook its potential to increase not only the number of leads calling into a business but the quality as […]
Today, more than ever, businesses heavily rely on a sales force comprised of call center agents. Having staff that can utilize adaptive selling techniques and modify their sales behavior during a conversation with a customer is critical to an organization’s ongoing success. With mobile search available at most people’s fingertips, customers are becoming more informed […]
Every contact center has a different organizational structure and variations in processes for how they manage following up with inbound leads, whether from calls or lead forms. Some have individual teams solely dedicated to connecting with new leads and others filter lead forms throughout their sales agent groups to be managed independently. Call tracking software […]
In today’s world, local businesses need a strong digital presence in order to survive. Being online is just one factor in the equation – a business needs to be everywhere that their customers are, such as Facebook, in search results and accessible via email. They also need to connect their online and offline experience to […]
Panelists Stan Bonnemort – Director of Business Development, Progrexion Jeff Fisher – Founder, Above the Fold Media Eric Evans – CEO, HyperTarget Marketing Adam Sthay – CEO, Pub Club Leads Joe Charlson – CEO, CallerReady JOE: I’m the founder of Caller Ready; Caller Ready is a performance marketing platform. I started caller ready about 6 […]
Ever since affiliate marketing began, advertisers have had concerns regarding fraud and working with affiliates that try and cheat the system. With pay per call leads, it is much harder to fake results as there is an actual conversation between two individuals versus an online lead form. But, like in all industries, there are […]
Delight Consumers and Increase Call Marketing Profitability for Publishers, Aggregators and Advertisers with Competitive Call Distribution Premise To efficiently run a Pay Per Call campaign, you need connect the lead with a salesperson who can educate that customer as quickly as possible Key Takeaways Pay-per-call: the drop points where you lose money […]
Performance Marketing Needs Mobile-Friendly Support By now, most people are aware that the mobile trend is continuing to grow and thrive as not only more consumers have smartphones but are using them to search and make purchases as well. In the United States alone, over 90% of smartphone owners use their phone to perform […]
Pay per call advertising is an amazing tool for lead generation with high conversion rate opportunity. Often, marketers only associate pay per call campaigns with search engine ads, however, there is so much flexibility in leveraging this tool and driving inbound calls to your business. There are many ways to diversify your click to call […]
Mass mobile adoption has taken over and now exceeds the number of desktop searches per month. The BIA/Kelsey Group has also identified that there will be approximately 162 billion phone calls generated to businesses by the year 2019. In response, Google has enabled advertisers and marketers to take advantage by offering paid call-only campaigns. Before […]
