how we serve our clients
CallerReady serves the spectrum of performance marketers: Advertisers/Brands, Lead Generators, Call Generators, Sales Organizations and Qualify & Transfer Call Centers. Some clients take advantage of the entire Performance Call Marketing Platform from Call Tracking, to Lead-to-Call-Automation, Call Engagement Widgets, and CRM while others may only use one service category integrated with other pre-existing marketing systems. The exact solution deployed depends entirely on our your specific situation. We will often start with one point solution and then add additional products over time. The following client vignettes provide insight into the many use cases.
Advertisers, also referred to as Brands, whose performance marketing teams are charged with generating phone calls for their sales organizations, or generating leads that convert into phone calls
Sales Organizations that rely on phone sales are in the business of generating and buying leads and calls in order to qualify and sell their service
Lead & Call Generators/Performance Marketing Agencies
Lead & Call Generators are performance marketers whose businesses generate and sell leads and calls to Call Buyers comprised of Sales Organizations and Advertisers/Brands. The Lead & Call Generators typically generate their own leads from their own web sites, landing pages, and direct media spend. They also will have relationships with Affiliate Marketers and Publishers who send traffic to the Lead Generators' inquiry forms or the Publishers host their own forms and send the leads into the Lead Generator. In this capacity the Lead Generator is referred to as an Aggregator. Performance Agencies run media to generate leads and calls for Brands and also for non-branded vertical media programs.
Qualify and Transfer Call Centers
The Qualify and Transfer Call Centers uses a dialer and lead-to-call automation to make outbound calls. Their agents are using Chrome browser based soft phones to receive calls. They follow a prescribed qualification script and then seek to transfer qualified leads to an Advertiser/Call Buyer
Michael MourgidesManaging Partner / Concussion Media
We started working with CallerReady in 2011 with the speed-to-lead response service which doubled our connection rate overnight and we've continued to use CallerReady as our business has grown into managing pay-per-call campaigns and running lead-to-call automation programs for our clients. CallerReady is there when we need them and is a great business partner.
Bridgette OrtenForm Director of Strategic Partnerships / Matomy Media
Caller Ready was the most important technical solution Matomy Pay Per Call used to maximize ROI not only for our advertisers and media partners but also our internal media teams. The CallerReady platform gave us the control over both call distribution and pacing we needed to be successful. In addition, the Caller Ready team gave us the technical support and custom builds we needed to integrate with the internal systems Matomy used to make tracking smooth and easy.
Adam SthayCEO / PubClub Leads
I’ve been using Caller Ready for a little over a year and am consistently reminded of why I chose to make the switch from my previous call tracking system. I was able to take my connected calls from 65% to 98%. Caller Ready has really helped me to take my business to the next level. The customer support is 2nd to none and they are always working on improving the system with input from me, the user! I couldn’t be happier with the services provided by Joe and Art at CallerReady.
Dax RossSales and Marketing Manager / People's Tax Relief
We've been using CallerReady since 2011. CallerReady's system allows us to quickly generate campaigns and route calls to our internal agents based on a number of criteria. This flexibility and speed-to-launch is critical for our business and CallerReady handles it with ease. We recommend CallerReady to any business that relies on a dynamic and consistent call routing platform.
Clelland GreenPresident / Benepath, Inc.
CallerReady has been instrumental in allowing me to grow my business. They're an innovative team of professionals that don't say no to a problem.
Mark CarbillanoSales Manager / A&B Financial
CallerReady has allowed my sales organization to scale over the last year and provides me with the tools to maximize my data and inbound calls.
Maureen MaherOperations / The Money Store
CallerReady has enabled us to be more efficient and to track our campaigns accurately. Your team went above and beyond when we implemented our new CRM to provide fast and accurate service when we needed it. Thanks for all your support!