4 Steps to Take Before Launching Your Pay-Per-Call Marketing Campaign

No matter how long you’ve been in business, you know the value of a good customer. That’s why you’re constantly looking for ways to connect with new people interested in your product or service. A well-managed pay-per-call marketing campaign can put you in touch with them. Maximize the effectiveness of your operation by following these four steps before you launch your pay-per-call marketing campaign.


1. Determine your goals.
The definition of a successful pay-per-call marketing campaign is how it meets your goals. These goals also help you decide what to do in each stage of the campaign. Think about your business and your brand as you consider what you expect from your efforts. Some common goals include:

  • Increasing traffic to your website
  • Generating leads
  • Building brand awareness
  • Boosting sales

Make sure your goals align with the company’s mission and branding and make sense for your business. Each campaign is different and what works for one company may not be the best idea for another.


2. Identify your target audience.
After you set your goals, it’s time to take a close look at your target audience. You want to attract the people most likely to do business with your company. Spend some time learning as much as you can about this group. This includes their values, needs and wants along with the websites they frequent and searches they perform.


3. Choose your channels.
One of the key details you need to identify is where you’ll find your target audience. What social media platforms and websites do they use most? You may be surprised to find out that they’re more active and engaged on lesser known sites. That’s where you want to direct your efforts. Otherwise, your message may never reach the people most likely to respond.


4. Select a platform.
You need a pay-per-call marketing platform to manage and scale your campaign. When selecting a platform, look for features that will maximize your efforts. This includes a call tracking system that lets you monitor the progress and outcome of each call you receive, intelligent call routing that directs callers to the personnel best suited to assist them and automation to reduce the amount of time your employees spend on certain tasks.

Whether you’re preparing for your first pay-per-call marketing campaign or getting ready to launch the next one, check out CallerReady’s Pay-Per-Call Platform. Our website outlines the built-in features designed to help you work efficiently and effectively at all stages of your campaign. Or, if you’d rather speak to a person, call (877) 800-4844 to speak to a representative.