Call Tracking vs. Call Intelligence

Each incoming phone call tells a story. It shows who may be interested in your product. It reveals what advertisements and marketing channels prompt them to pick up the phone. It indicates the effectiveness of your call center representatives and so much more. All of this information helps you determine what does and does not […]

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One Step to Take Now to Reduce Call Abandonment Rates

Dropped calls are bad for business. Not only are they missed opportunities to connect with customers and complete a sale, but call abandonment can lead to lower customer satisfaction. Dissatisfied customers are even worse for business. They may share their experience with their friends or choose to do business with your competitors.   Why Callers […]

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The Mistake You’re Making That’s Driving Up Your Call Abandonment Numbers

You know the value of a phone call. It’s a way to connect with customers. It’s a tool for solving problems. It’s a medium for building a brand. Each phone call leaves an impression on your customers, and that’s why it’s important to pay attention to your call abandonment numbers. An uptick in call abandonment […]

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4 Tips for Launching a Successful Pay Per Call Marketing Campaign

Pay per call marketing isn’t a new concept. It’s been a popular model for print, radio and television advertising for years—and for a good reason. It works. The advertiser encourages consumers to call a phone number. If they’re interested in the product or service, they call. It’s a powerful tool for generating leads and can […]

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The Performance Marketing Platform And Call-Based Businesses

Performance marketing created a shift in the way advertising and marketing campaigns were paid for. Originally, payment was due when the advertising or marketing campaign ran, regardless of the results. Performance marketing upended the model by requiring payment only for campaigns that produced a specific outcome, known as a conversion. Instrumental in this paradigm shift […]

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