Each incoming phone call tells a story. It shows who may be interested in your product. It reveals what advertisements and marketing channels prompt them to pick up the phone. It indicates the effectiveness of your call center representatives and so much more. All of this information helps you determine what does and does not […]
Dropped calls are bad for business. Not only are they missed opportunities to connect with customers and complete a sale, but call abandonment can lead to lower customer satisfaction. Dissatisfied customers are even worse for business. They may share their experience with their friends or choose to do business with your competitors. Why Callers […]
The more you understand your customers and their needs, the better prepared you are to serve them. Call tracking software can give you the information you need to strengthen your customer service and boost your bottom line. Where Your Callers are Calling From Knowing the geographic location of your callers is useful whether you […]
If you’re setting up your first call center or are ready to upgrade an existing system, you probably want to know more about call center management software. This list of frequently asked questions include some of the most commonly asked questions about these systems. What Does Call Center Management Software Do? Call center management […]
You know the value of a phone call. It’s a way to connect with customers. It’s a tool for solving problems. It’s a medium for building a brand. Each phone call leaves an impression on your customers, and that’s why it’s important to pay attention to your call abandonment numbers. An uptick in call abandonment […]
Losing phone calls is bad for business. When callers hang up before they have a chance to talk to one of your employees, your customer satisfaction ratings drop and you miss out on an opportunity for a sale. Yet, these lost calls provide valuable information about your team’s performance if you take the time to […]
The most common complaint customers have about calling customer support is the amount of time it takes to solve the problem. They may spend five, ten or thirty minutes waiting to talk to a representative only to find out they called the wrong department. Then they have wait as the representative transfers the call and […]
Pay per call marketing isn’t a new concept. It’s been a popular model for print, radio and television advertising for years—and for a good reason. It works. The advertiser encourages consumers to call a phone number. If they’re interested in the product or service, they call. It’s a powerful tool for generating leads and can […]
With the lead being the beginning point of a sales relationship and a sale being the endpoint, leads management is the creation of a pathway that converts a lead into a sale. As online marketing has a more dominant method of reaching and converting potential leads, the business of leads management has evolved. This article […]
Performance marketing created a shift in the way advertising and marketing campaigns were paid for. Originally, payment was due when the advertising or marketing campaign ran, regardless of the results. Performance marketing upended the model by requiring payment only for campaigns that produced a specific outcome, known as a conversion. Instrumental in this paradigm shift […]
