In today’s digital environment, the conversion from a slightly interested interested observer to a fully engaged customer is complex. For a company that relies on phone calls as part of its business model, a call intelligence platform can be an important tool for understanding this transformation. Not only will it ensure calls are handled smoothly […]
When your business relies on phone calls, the ability to monitor the calls will play a large role in your capacity to optimize your business practices. For this reason, many phone reliant businesses use call recording software to allow insight into their call center practices. This article will go over four ways that call recording […]
CallerReady developed the Lead-To-Call Automation platform to increase contact rates with qualified leads and facilitate converting those leads into sales. The platform provides a suite of tools that expedite lead conversions by continuously engaging the prospect from their initial expression of interest to the point where they are connected with the most qualified sales agent. […]
Click to call has been around for what seems like forever now. And because of this, many people who make their living online take this feature for granted. But even though early iterations of the technology were first patented over 25 years ago (which actually IS forever when it comes to online technologies!), click to […]
If your business relies on calls from customers, you’re probably already used to receiving a large volume of phone calls. But where do these callers come from and how did they hear about your business? If you or your department is in charge of the advertising budget, you’ll need to know which campaigns are performing […]
What Is Call Routing Software? Call routing software forms the basis for an automatic call distributor (also known as an ACD) which uses a routing strategy to direct incoming phone calls to agents, departments or phone queues. The routing strategy dictates where the calls are sent and is composed of a prearranged set of criteria […]
Digital marketers and business owners are aware of how powerful click to call and pay per call advertising platforms are. In 2013, Google commissioned a detailed study on click to call buttons on a group of 3000 mobile searchers that were selected to review their behaviors. The main consideration was that the study group had […]
Simply put, lead validation is the process of segmenting and separating sales leads from other types of internet marketing campaigns such as form conversions or phone calls. Lead validation is what shows the effectiveness of lead generation campaigns such as PPC, SEO or other types of display marketing. Validating Activity and Lead Tracking Validation […]
Every contact center has a different organizational structure and variations in processes for how they manage following up with inbound leads, whether from calls or lead forms. Some have individual teams solely dedicated to connecting with new leads and others filter lead forms throughout their sales agent groups to be managed independently. Call tracking software […]
Ever since affiliate marketing began, advertisers have had concerns regarding fraud and working with affiliates that try and cheat the system. With pay per call leads, it is much harder to fake results as there is an actual conversation between two individuals versus an online lead form. But, like in all industries, there are […]
