A huge part of being a marketer is generating leads that convert into revenue for your business. However, many marketers still overlook an incredibly profitable source of leads and those are leads from inbound calls. Today, with the mobile boom, people are using their smartphones to call businesses. Interestingly, Google research has shown that 70% […]
Advertising is a must for all types of businesses in today’s competitive world, but that being said, there are more effective ways than others to attract quality leads. As an example, running a promotion such as a free prize for a competition or draw may attract a lot of visitors to your page or people […]
Last week we looked at how your business can support pay-per-call with several call center best practices. We will continue with more tips, which also have the benefit of helping to reduce call abandonment and improve the overall customer experience. Metrics Always stay focused on the metrics that matter the most. Tracking call metrics and […]
Today, the call center industry worldwide is alive and well. New positions are added quarterly as more and more businesses take advantage of call center operations to remain competitive within their industry. As pay-per-call marketing continues to provide a valuable source of quality, high converting leads, many organizations are including this method as part of […]
There are many digital marketers still out there that only pay for online advertising by the click and are still hesitant to use pay per call. Pay per click is still a beneficial marketing tool and its usefulness is not going away anytime soon, but pay per call offers a different type of advantage […]
Mobile is booming despite the ever growing list of new devices and channels. People want to call businesses and they want their number accessible on search. The BIA group has predicted that there will be 169 billion phone calls generated to businesses by the year 2020. What does that mean for affiliates? Pay per call […]
An automatic call distribution system has numerous benefits that help businesses better qualify leads and improve their bottom line. Before we detail some of these powerful benefits, let’s explain what exactly a call distribution system is. Automatic call distribution handles the process of routing incoming calls to your best sales agents who can handle the […]
Predictive call routing, otherwise known as intelligent call routing, not too long ago was only reserved for large companies as it was an expensive service to maintain. In today’s world, intelligent call routing is affordable and more than pays for its return on investment from the benefits that it provides such as: Improved customer service […]
