It appears that Facebook is again expanding on click2call technology with the launch of a new ad unit that will allow users to click on an ad and be connected with the advertiser via WhatsApp. The so-called Click-To-WhatsApp button is somewhat surprising as WhatsApp has always claimed that it never planned to allow advertisements within […]
1. Organize Information Sales management software allows your sales team to stay organized. From acting as a database for customer information, to scheduling and tracking mass emails or keeping track of your marketing schedules, a good sales management software system can act as a superhuman personal secretary for your entire sales team. 2. Reduce Data […]
IVR technology or Interactive Voice Response technology, is commonly understood as the phone voice that asks us to press 0 if we wish to speak to an operator. IVR technology has allowed businesses to process large volumes of phone calls while collecting information, processing that information and producing relevant actions. But there are many specific […]
Pay per call advertising isn’t for every business. Certain types of businesses benefit more from pay per call advertising than others. How can you tell if your business would benefit from a pay per call advertising campaign? In this article, we’ll go over a few of the business types which profit most from pay […]
Social media has revolutionized the advertising world. Sites like Facebook have made it much easier for advertisers to connect with large groups of people who have their specific interests on display. However, although Facebook first appeared to be an area where advertising was virtually free for those with the know-how, algorithms have since changed and […]
A huge part of being a marketer is generating leads that convert into revenue for your business. However, many marketers still overlook an incredibly profitable source of leads and those are leads from inbound calls. Today, with the mobile boom, people are using their smartphones to call businesses. Interestingly, Google research has shown that 70% […]
Advertising is a must for all types of businesses in today’s competitive world, but that being said, there are more effective ways than others to attract quality leads. As an example, running a promotion such as a free prize for a competition or draw may attract a lot of visitors to your page or people […]
Last week we looked at how your business can support pay-per-call with several call center best practices. We will continue with more tips, which also have the benefit of helping to reduce call abandonment and improve the overall customer experience. Metrics Always stay focused on the metrics that matter the most. Tracking call metrics and […]
Today, the call center industry worldwide is alive and well. New positions are added quarterly as more and more businesses take advantage of call center operations to remain competitive within their industry. As pay-per-call marketing continues to provide a valuable source of quality, high converting leads, many organizations are including this method as part of […]
Many marketers make the mistake of only using Google AdWords as an online advertising platform. While Google is the largest and has recently added Call-Only ads that help enhance pay per call results, Bing should not be overlooked. Bing Ads also offers similar services but most importantly can help digital marketers expand their reach and […]
