Many marketers make the mistake of only using Google AdWords as an online advertising platform. While Google is the largest and has recently added Call-Only ads that help enhance pay per call results, Bing should not be overlooked. Bing Ads also offers similar services but most importantly can help digital marketers expand their reach and […]
Last week we started breaking down some myths discussing is pay per call worth it? Today, we will continue with two more common misconceptions surrounding pay per call. No One Wants to Call a Business! This may be one of the more common myths surrounding pay per call but it couldn’t be further from the […]
With the internet and all the new technology that has emerged from it, there are more ways to communicate than ever before. Businesses have built on this. Ordering online has never been easier, and most websites provide live chat support, as well as investing in software to really personalize the shopping experience. As companies prioritize […]
In today’s world, there are so many different methods and advertising channels, that marketers need to be very strategic about where to invest their marketing spend. Return on Investment is the key metric and bench mark that marketers use to determine the success of a particular campaign or advertising channel. One type of advertising in […]
What are two of the simplest yet most effective ways to boost your pay per call profitability? Optimize your routing and screen for call quality. Pay per call campaigns are designed to deliver profits via high quality, high converting leads through direct, personalized phone conversations with your business. That being said, not all campaigns, tactics […]
Marketers and business owners that want to consistently attract quality leads and earn good money know that pay per call campaigns need to be optimized. Just because a campaign had successful results previously does not mean that there is not an opportunity to earn even more than before. The better the optimization, the better it […]
We have all heard the saying ‘quality over quantity’ many times before and applied to many different scenarios. It is no different in the pay-per-call, call marketplace or the pay-per-click world. If you get hundreds of clicks or calls a day but no conversions, the traffic you receive is just not helping the bottom line […]
Marketing automation essentially refers to a technology that can help manage and automate converting leads into buyers for a business. Call intelligence technology is an important part of marketing automation and something that marketers should not overlook its potential to increase not only the number of leads calling into a business but the quality as […]
In today’s world, local businesses need a strong digital presence in order to survive. Being online is just one factor in the equation – a business needs to be everywhere that their customers are, such as Facebook, in search results and accessible via email. They also need to connect their online and offline experience to […]
Ever since affiliate marketing began, advertisers have had concerns regarding fraud and working with affiliates that try and cheat the system. With pay per call leads, it is much harder to fake results as there is an actual conversation between two individuals versus an online lead form. But, like in all industries, there are […]
