With the internet and all the new technology that has emerged from it, there are more ways to communicate than ever before. Businesses have built on this. Ordering online has never been easier, and most websites provide live chat support, as well as investing in software to really personalize the shopping experience. As companies prioritize […]
An automatic call distribution system has numerous benefits that help businesses better qualify leads and improve their bottom line. Before we detail some of these powerful benefits, let’s explain what exactly a call distribution system is. Automatic call distribution handles the process of routing incoming calls to your best sales agents who can handle the […]
In today’s world, there are so many different methods and advertising channels, that marketers need to be very strategic about where to invest their marketing spend. Return on Investment is the key metric and bench mark that marketers use to determine the success of a particular campaign or advertising channel. One type of advertising in […]
Personalizing the caller experience is a frequently discussed subject and it should be. One in three marketers believes that personalizing phone calls will become one of the most important marketing capabilities in the future. While marketers are making great strides in personalizing digital experiences, phone calls cannot be forgotten. With the surge of mobile usage, […]
Digital marketers and business owners are aware of how powerful click to call and pay per call advertising platforms are. In 2013, Google commissioned a detailed study on click to call buttons on a group of 3000 mobile searchers that were selected to review their behaviors. The main consideration was that the study group had […]
What are two of the simplest yet most effective ways to boost your pay per call profitability? Optimize your routing and screen for call quality. Pay per call campaigns are designed to deliver profits via high quality, high converting leads through direct, personalized phone conversations with your business. That being said, not all campaigns, tactics […]
Marketers and business owners that want to consistently attract quality leads and earn good money know that pay per call campaigns need to be optimized. Just because a campaign had successful results previously does not mean that there is not an opportunity to earn even more than before. The better the optimization, the better it […]
Predictive call routing, otherwise known as intelligent call routing, not too long ago was only reserved for large companies as it was an expensive service to maintain. In today’s world, intelligent call routing is affordable and more than pays for its return on investment from the benefits that it provides such as: Improved customer service […]
We have all heard the saying ‘quality over quantity’ many times before and applied to many different scenarios. It is no different in the pay-per-call, call marketplace or the pay-per-click world. If you get hundreds of clicks or calls a day but no conversions, the traffic you receive is just not helping the bottom line […]
Simply put, lead validation is the process of segmenting and separating sales leads from other types of internet marketing campaigns such as form conversions or phone calls. Lead validation is what shows the effectiveness of lead generation campaigns such as PPC, SEO or other types of display marketing. Validating Activity and Lead Tracking Validation […]
