Introduction If your business is suffering because you are unable to answer your customer’s calls in a timely manner or keeping clients linked to your business, then it may be crucial for you to manage your call routing practices. Currently, there is a variety of call routing software available. With an efficient call routing […]
Currently, there are two flawed ways of presenting the caller ID in competitive calls – systems that Display the Caller’s Phone Number and systems that use a Static Alternative Caller ID. Both call distribution systems have major limitations that either compromise the caller’s personal information or cannot transmit important geographical components that are used for […]
Recently CallerReady was granted a patent for a new revolutionary call distribution technology that allows publishers to offer the call to multiple call buyers simultaneously. This technology has three big advantages compared to other call distribution systems – it reduces the hold time for the caller, it increases the conversion rates for the advertiser, and […]
Call tracking is surely a great method to know demographics of the lead and the campaigner that landed you this call. But there are still many aspects of an inbound call which call tracking can’t possibly help you with. Some of these factors include knowing which customer service representative converts the most number of […]
In this world of digital marketing which is driven by analytics, a newly found strategy is ringing the right bells for all businesses and promoters: Inbound Call Tracking. Web analytics and cookies can track a visitor throughout their course of action, right from visiting your website, navigating to the call-to-action, and the final purchase point. […]
We all know the benefits of Pay Per Call advertising and its power in generating quality leads for businesses of all sorts. If you are a business owner or a marketer, you are probably also looking for an opportunity to maximize your marketing results. In today’s world, when digital marketing has taken over every other […]
For every business owner, marketing serves as the spinal cord for growing their business to greater heights. Add the world of internet to it, and you know the opportunities are simply limitless. You know how you can make your business visible on the internet. Now it’s time for you to know how you can use […]
In the last ten years we witnessed an exponential rise in marketing firms paying a good amount of money to paid search platforms to gather customer phone calls. Market and industry analysts have also mentioned that marketer and sales teams prefer phone-based leads more than web-based leads. With the rise of calls came the need […]
There are several players involved in the complex process of pay per call advertising: the advertiser, the publisher, the pay per call platform, and of course, the caller. A lot of things can go wrong when there are multiple participants in a process and pay per call marketing is no exception. The […]
A major problem that most businesses face when they receive an inbound call is that they lose trackability when the lead has left their webpage to call them. That’s a huge blind spot for marketers because they cannot get the same useful information that’s available when tracking clicks such as which campaigns and keywords led […]
