Pay per call advertising isn’t for every business. Certain types of businesses benefit more from pay per call advertising than others. How can you tell if your business would benefit from a pay per call advertising campaign? In this article, we’ll go over a few of the business types which profit most from pay […]
Social media has revolutionized the advertising world. Sites like Facebook have made it much easier for advertisers to connect with large groups of people who have their specific interests on display. However, although Facebook first appeared to be an area where advertising was virtually free for those with the know-how, algorithms have since changed and […]
A huge part of being a marketer is generating leads that convert into revenue for your business. However, many marketers still overlook an incredibly profitable source of leads and those are leads from inbound calls. Today, with the mobile boom, people are using their smartphones to call businesses. Interestingly, Google research has shown that 70% […]
Advertising is a must for all types of businesses in today’s competitive world, but that being said, there are more effective ways than others to attract quality leads. As an example, running a promotion such as a free prize for a competition or draw may attract a lot of visitors to your page or people […]
Last week we looked at how your business can support pay-per-call with several call center best practices. We will continue with more tips, which also have the benefit of helping to reduce call abandonment and improve the overall customer experience. Metrics Always stay focused on the metrics that matter the most. Tracking call metrics and […]
Today, the call center industry worldwide is alive and well. New positions are added quarterly as more and more businesses take advantage of call center operations to remain competitive within their industry. As pay-per-call marketing continues to provide a valuable source of quality, high converting leads, many organizations are including this method as part of […]
Many marketers make the mistake of only using Google AdWords as an online advertising platform. While Google is the largest and has recently added Call-Only ads that help enhance pay per call results, Bing should not be overlooked. Bing Ads also offers similar services but most importantly can help digital marketers expand their reach and […]
Last week we started breaking down some myths discussing is pay per call worth it? Today, we will continue with two more common misconceptions surrounding pay per call. No One Wants to Call a Business! This may be one of the more common myths surrounding pay per call but it couldn’t be further from the […]
There are many digital marketers still out there that only pay for online advertising by the click and are still hesitant to use pay per call. Pay per click is still a beneficial marketing tool and its usefulness is not going away anytime soon, but pay per call offers a different type of advantage […]
Mobile is booming despite the ever growing list of new devices and channels. People want to call businesses and they want their number accessible on search. The BIA group has predicted that there will be 169 billion phone calls generated to businesses by the year 2020. What does that mean for affiliates? Pay per call […]
