We live in a world where everything happens online. There is a popular misconception that people donāt call phone numbers anymore. However, research shows that including phone numbers with your digital advertising efforts can be extremely beneficial, even if your business does not heavily rely on phone calls. Here is an example of how a […]
Calls have been around since 1876, but only last year Google began to allow call-only ads. Before that, call advertiser could use call extensions with their ads. Google recognized the changing business environment which relies more and more on mobile. Consumers are on the go and they are searching for products and services […]
Buying and Selling Phone Calls ā Real TimeĀ Call Auctions, Pre-Qualification and More Download our presentation from LeadsCon –Ā Buying-and-Selling-Phone-Calls Table of contents: Types of calls: Formats Consumer dialed calls Consumer dialed calls with data leads Warm call transfers Warm call transfers with data leads Ad Copy Branded Category Call Qualification Duration Geography IVR Form Data Concierge […]
Video Transcription Joe CharlsonĀ : āWhat will define success through the evolution of digital marketing?ā I think it really rests on two key tenets. You need to understand analytic marketing and you need to understand how to build strong brands and have a passion for it. You need to be able to marry those two. Thereās […]
Video Transcription Joe CharlsonĀ : Whenever Iām asked the question: āWhat advice would you give to a brand marketer in this increasingly digital media environment?ā I really always say the same three things. Itās about relationships, relationships, relationships. Brands are relationships. And you canāt lose sight of that and you canāt get sort of off track […]
Video Transcription Joe CharlsonĀ : If youāre not maximizing the search channel, you need to do that. Paid search or organic search. Paid is easier, perhaps, to master than organic. But the reason Google is such a wonderful company and the opportunity for marketers is its intent. Itās expressing the intent. And you can, through sophisticated […]
Video Transcription Joe CharlsonĀ : Iām using new data to better understand our markets, our market opportunity, our return on our marketing dollar, but also how to make our students more successful. We continue to evolve in new and interesting ways to say where is the best location for Brown Mackie College. Whereās the next best […]
