Using Lead Software to Track Your Leads

The better understanding you have of your leads, the easier it is to make a sale. When you know how your potential customers have learned about you, where in the sales journey they reside and how they became recognized as a lead in the first place, you’ll be able to more effectively create a sales pitch that speaks to them and provide the service they’re seeking. And although there are many analog methods that allow you to learn more about your leads, there are now several types of lead software that can make lead management easier, effective and more accessible. Read on to learn about the key benefits of using lead software to learn more about your leads.

Marketing Effectiveness

By employing lead tracking software, you’ll get a better idea of which marketing campaigns are the most effective. By pinpointing the origin of each lead you’ll be able to attribute each specific marketing effort a quantitative grade that will allow you to calculate the return on investment. Not only will this contribute to more effective marketing programs in the future, it allows your company to save money by curtailing fruitless marketing exercises. Lead software allows you to understand exactly what attracts potential customers and which efforts are futile.

Lead Tracking

By using unique links, traceable phone numbers and other tracking methods, you’ll be able to audit the effectiveness of your pay-per-click, search engine optimization and advertising campaigns. Lead software can provide these various tools such as trackable phone numbers, phone number insertion click tracking or digital source tracing to understand which of your advertising efforts are most effective. Get a better idea of what works best at attracting customers by using lead tracking software.

Analyzable Data

Rather than relying on guesswork or time consuming manual calculations, lead software will provide you with reports and statistics that can be mined for valuable insights regarding lead generation, origins and conversions. Lead software will give you access to reporting tools that automatically run in the background to generate data related to the outcome of your initial marketing strategies.

The CallerReady Performance Call Marketing Platform

When you implement the CallerReady performance call marketing platform you gain immediate access to powerful lead software. You’ll be able to track your leads, find out where your phone calls are coming from and what marketing efforts are resulting in sales. To learn how the CallerReady platform can work for you business, get in touch for a free demo today.