marketing

Video Transcription Joe Charlson : If you’re not maximizing the search channel, you need to do that. Paid search or organic search. Paid is easier, perhaps, to master than organic. But the reason Google is such a wonderful company and the opportunity for marketers is its intent. It’s expressing the intent. And you can, through sophisticated […]

Video Transcription Joe Charlson : I’m using new data to better understand our markets, our market opportunity, our return on our marketing dollar, but also how to make our students more successful. We continue to evolve in new and interesting ways to say where is the best location for Brown Mackie College. Where’s the next best […]