Earlier this month, Google announced the imminent introduction of ETAs (Expanded Text Ads) to its AdWords interface. The new ETAs will be double the character count of current text ads. The intention is to bolster your performance via mobile searches, through more mouth-watering headlines and longer descriptions. This is accomplished using mobile-comes-first logic with the […]
In a successful sales process, how leads are generated, managed, and nurtured is extremely important. Lead management is one of the most important features of marketing. In general, lead management is a complete process of tracking and managing sales leads or prospective customers from the generation of leads to their conversion into sales and […]
Coming up with a website that works with any device, particularly with mobile phones, which most people use to browse the internet, is one of the challenges that internet marketers face. However, the struggle does not just end with making the site work. It must have the best features to surpass its counterparts. […]
What is Pay Per Call? Pay Per Call is performance marketing, where advertisers pay publishers for qualified pay per call leads. The publishers host ads with unique phone numbers that track the performance of the ad and partnership. With an unlimited number of potential publishers, both advertisers and affiliate publishers can benefit from this type […]
At the dawn of the Internet Age, marketing experts speculated about the death of call centers and the diminished importance of phone calls for businesses. In reality, the opposite has happened. Here, we are going to discuss what Call Intelligence is, why your business needs it, and how it can help you take your […]
Email Marketing Best Practices That Work Do you still receive unwanted email marketing messages? This is not supposed to happen under anti-spam laws, but it still does. It is such a pity. Marketing by email is an exceptionally powerful way to follow up on leads. Have the uncaring few spoiled it for the genuine many? […]
What is Performance Marketing? Performance marketing is a method of interactive advertising where advertisers are paid only when a specific action is taken. Advertisers and marketers are becoming more and more aware of confirmable consumer actions as part of their digital advertising efforts. Performance marketing companies create advertising campaigns with the help of marketing automation […]
You’ve heard that affiliate marketing is a neat way to make money without doing much, and you arrived here keen to learn more. It could make you wealthy, although it is more likely to earn you a decent income. In headline terms, affiliate marketing is a web-based system that lets you refer customers to […]
Video Transcription Joe Charlson : “What will define success through the evolution of digital marketing?” I think it really rests on two key tenets. You need to understand analytic marketing and you need to understand how to build strong brands and have a passion for it. You need to be able to marry those two. There’s […]
Video Transcription Joe Charlson : Whenever I’m asked the question: “What advice would you give to a brand marketer in this increasingly digital media environment?” I really always say the same three things. It’s about relationships, relationships, relationships. Brands are relationships. And you can’t lose sight of that and you can’t get sort of off track […]
