Call Tracking Software | 4 Interesting Facts about Inbound Calls
The world of marketing and promotional activities is undoubtedly revolutionized by Google Ad Words and Analytics, and the majority of businesses often forget the one amazing gadget that consumers always carry with them wherever they are – their Smart phone. Chances are you are reading this post on your favorite handheld device. Having said that, marketers and promoters have a tendency to ignore how important in bound calls are for their business.
The market today is competitive at merciless levels, so you just can’t ignore the much-needed personal touch in your promotional strategies. Talk to your leads, even better, offer them opportunity to call you, they would love to talk to you!
Today, we have come up with four interesting facts about inbound calls and how they will help you achieve higher conversions.
Fact # 1: Phone calls aren’t dead
No matter what people tell you, a big myth in today’s world is the notion that phone users like to chat more than actually talk on the phone. With a plethora of chat messengers, it may seem to be true, but the myth is still far from reality. BIA Kelsey mentioned in their survey conducted about 3 years ago that 30 billion inbound calls were made in 2013. They further predicted the number to cross the 70 billion mark by 2018. Now that’s a growth of almost 140%. The reason behind this is explained the next fact, read along!
No matter what people tell you, a big myth in today’s world is the notion that phone users like to chat more than actually talk on the phone. With a plethora of chat messengers, it may seem to be true, but the myth is still far from reality. BIA Kelsey mentioned in their survey conducted about 3 years ago that 30 billion inbound calls were made in 2013. They further predicted the number to cross the 70 billion mark by 2018. Now that’s a growth of almost 140%. The reason behind this is explained the next fact, read along!
Fact # 2: Calling is easier than filling a form
You will hardly see any one who is not on a Smart phone. People now like to access websites on their handy devices instead of on their desktops or laptops. It’s an on the go access to internet. Smart businesses have been designing mobile friendly websites for years now. When a user visits your website on his/her mobile phone, they have the following options:
- Fill a form
- Chat with a live represent ative or a bot
- Make a call
While the first two options require a lot of typing, the third option, which seems the easiest one to them, offers two methods to call you – either by dialing your number or simply tapping a tap-to-call button. You don’t have to be a rocket scientist to guess which option they will choose. People love to get information with minimum number of screen taps.
Further more, users find it hard to trust a business that doesn’t offer them an opportunity to talk to them. The equation is pretty simple here: more Smart phone users means more mobile searches, which further adds up to more inbound calls, which results in, you guessed it right, more sales. And that’s because…
Fact # 3: Inbound calls have higher conversion rates
A recent study mentioned that while web based leads have a conversion rate of just above 2%, inbound calls increase the conversion rate to a whopping 30-50%.
When a visitor enters his/her details in the form, or chats with the representative and gives his/her details, an agent calls the potential lead after a certain period of time. Chances are the lead would have either lost interest or moved on to another business by that time.
On the contrary, when a lead decides to call you and shows interest in our service, you get a higher chance of converting that lead into an actual revenue generating customer. A visitor of your website has called you because he is interested in your services, and they want to know more about how you can help them. So now it’s up to the agent who answers the call to turn this opportunity into a business experience for both you and your client.
It all sounds good. But we have bad news for you in the next section. But don’t worry, there’s a solution as well.
Fact # 4: If you are not tracking your inbound calls, you’re losing money
It’s good to invest money in tracking each lead’s click-path. You can track all the web activities on your website using cookies and Google Analytics.
However, the online trail ends as soon as the visitor decides to call you. Your web analytic tools will mark this incident as a “bounce”. The click-path ends here. Your system can’t do anything now.As far as your SEO and pay per click (PPC) tools are concerned, there job is done.And the result is: no conversion whatsoever.
Scary, isn’t it? But don’t worry; this is where Call Tracking comes to your rescue.
A call tracking software allows you to know all the insightful information about your leads’ course of action, right up to the call. You get to know the comprehensiveinformation about your phone calls, including the keywords your lead used and which marketing campaigner led him to make the inbound call you received.
With this kind of information at your disposal, you can make more educated decisions regarding the marketing campaigns you should be investing more in.A campaign that works well will fetch you more calls, leading to more sales opportunities and with a call tracking software, you will be able to streamline your marketing strategies towards greater benefits. For more information about how a call tracking software will help your business, visit our call tracking page or call 877-800-4844.