3 Reasons Why Affiliates Should Use Pay Per Call Marketing
Mobile is booming despite the ever growing list of new devices and channels. People want to call businesses and they want their number accessible on search. The BIA group has predicted that there will be 169 billion phone calls generated to businesses by the year 2020. What does that mean for affiliates? Pay per call marketing is a great way to build a reliable, long term income.
There are numerous benefits of using pay per call to drive new leads, conversion and higher profits. Here are just a few:
#1 Pay Per Call Marketing Maximizes Opportunities
If you are an affiliate already sending users to different landing pages, chances are you are already generating phone calls to these businesses. With pay per call, you will receive the commission that you deserve. Calls also convert ten times more often than clicks, at a rate of 30-50%.
#2 Better Visibility
A huge benefit of pay per call marketing is the transparency and full understanding of your success. With the CallerReady dashboard, you will know exactly how many leads you are driving, which ones met the advertiser’s criteria and which ones converted. Pay per call makes it easy to know exactly what to expect when launching a campaign on a new network.
#3 Drive Better Quality
Both businesses and advertisers are getting stricter about the types of leads they want and what they are willing to pay for. Brands want quality leads that will convert into long term customers and gone are the days of businesses willing to pay for web leads that are filled with fake names and email addresses.
Because phone calls are personal, immediate and a direct dialogue, they inherently are better quality. The business advertising is getting connected to a real person with a genuine interest in what they have to offer – meaning that lead has a very high intent to purchase. Brands are willing to pay more for this type of quality, high converting lead and affiliates can earn more money by driving these calls.
If you are already an affiliate marketer, taking the step to start pay per call will take advantage of the traffic you are already driving and get you the proper commission that you deserve. With CallerReady’s platform which lets you manage your call generation business in real-time and increase your profits. For more information on how we can help you scale your new call campaign, contact a member of our team today.