Why Use Pay Per Call Advertising?
Advertising is a must for all types of businesses in today’s competitive world, but that being said, there are more effective ways than others to attract quality leads. As an example, running a promotion such as a free prize for a competition or draw may attract a lot of visitors to your page or people signing up, but is it worth it? Sure, the prize may be attractive and many people interested in winning it but that may not mean that they are interested in your products or services.
This example is a good example of lead quantity over quality. Receiving hundreds of names and email addresses of people only interested in a freebie will not do much in the long run of boosting your bottom line and converting customers. Instead, businesses should focus on offering value to leads that have an interest in your offerings and are showing a high purchase intent behavior.
Pay per call advertising is an excellent way to initiate a relationship with your brand to potential customers. Having a lead that is looking for a particular solution or service speak directly to one of your best sales agents and receives all the necessary details they need to make a purchasing decision in a single conversion is incredibly valuable. Due to the nature of pay per call, there are certain verticals that generally perform extremely well with this type of marketing.
The top verticals for pay per call are:
- Home Services (Plumbers, Contractors, Carpet Cleaning, Locksmiths)
- Auto (Windshield Repair, Tow Truck, Repair Shops)
- Health (Doctors, Personal Trainers, Nutrition Consultants, Dieticians)
- Financial (Tax, Debt, Consulting, Investments, Mortgage, Personal Loans)
- Insurance (Life, Home, Auto, Business)
- Travel (Hotel, Vacation Packages, Car Rentals, Travel Agencies)
That being said, the opportunities are endless for using pay per call as a successful way to advertise. Essentially, if a lead can purchase something or book a service over the phone, pay per call is an effective and profitable way to advertise.
Next time, skip the free prize and draw and get started on a pay per call campaign that will attract quality leads. For more information on how CallerReady can help, contact a member of our team today.
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