Is Pay Per Call Worth It? Myths Debunked Part 1
There are many digital marketers still out there that only pay for online advertising by the click and are still hesitant to use pay per call. Pay per click is still a beneficial marketing tool and its usefulness is not going away anytime soon, but pay per call offers a different type of advantage and competitive edge.
You may have asked yourself if pay per call is worth it if pay per click is a cheaper method. Or why not just list your phone number on your website and hope that users call? There are a few reasons and it is helpful to debunk some of the top myths surrounding pay per call.
Myth #1 – Pay Per Call Fraud is High
The simple truth is that pay per call fraud is actually much less frequent than other forms of fraud. Think about the number of fraudulent clicks and impressions that make that form of fraud cost your business – it can be difficult to control. Instead of being concerned with pay per call fraud, think about the number of calls that your business receives from people or telemarketers that have no desire to purchase from you. Empty calls that tie up your resources are what is costly.
With pay per call, rules can be set up to establish certain criteria such as the length of a call and if the caller qualifies before the affiliate gets paid. As a business, you are only charged for qualified leads.
Myth #2 – It’s Easy to Run Your Own Pay per Call Campaign
It’s not as simple as just putting your phone number on your website or in the phone book. It’s true that will get calls, but you are probably not maximizing your potential. While you may be driving a certain amount of organic traffic online, would you not want to reap the benefit of having a specialized affiliate run a better campaign that can target qualified leads that you have been unable to reach?
Plus, when you use a sophisticated system like our CallerReady pay-per-call platform, you have real time access to better analytics and metrics on your call data. Plus, with lead-call-automation, you can reduce your outbound calling costs and leads can schedule a time which is convenient for them to be reached. Meaning that when you connect with someone, they have a high intent to purchase.
Still wondering if pay per call is worth it? Stay tuned for our next blog with more pay per call myths debunked. Wondering how to get started with pay-per-call? Contact a member of our team today.
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