Call Intelligence: Bringing Back the Phone’s Glory

Majority of digital marketing campaigners use the number of clicks they receive on their web web pages to evaluate their efficiency and performance. The times have changed now and clicks are no longer good enough. Clicks still lag behind the power of a phone call by a huge margin. The conversion rate for clicks is 1-2%, while it’s as high as 30-50% for phone calls.

Customers use their phones…like a lot!

Here are some stats that are pretty convincing

• After a web search, more than half of internet users get in touch with a company through a phone call.
• More than 80% of internet users use a mobile devices to purchase something.
• Almost 45% internet users leave a website when they don’t see a phone number where they can call to have a human interaction.

Customers actually make phone calls

Here are some reasons why customers may sometimes prefer to call a business

• Human interaction
• Quick information gathering
• Urgent request handling is faster on phone
• Booking and appointment is easier on phone
• You can request for a customized service

Marketers are noticing these trends and are using the power of phone call. In order to take full advantage of phone campaigns, businesses need a reliable call intelligence platform.

Call intelligence platform also enables marketers to determine the number of calls a particular advertisement and marketing channel has generated, how a potential lead landed on the website, which keywords were used, etc. This data allows marketing specialists to tune their marketing strategies in a more streamlined and efficient way. Call intelligence provides insightful data such as:

1. Analyze the source of the inbound calls
2. Retrieving visitor’s data (demographic and behavioral information and quality indicators)
3. Analyze the call content
4. Objective of the phone call
5. Minimize reasons for conversion failures

For more information about call intelligence contact CallerReady at 877-800-4844