How to Implement an Inbound Call Strategy to Increase Leads
A huge part of being a marketer is generating leads that convert into revenue for your business. However, many marketers still overlook an incredibly profitable source of leads and those are leads from inbound calls. Today, with the mobile boom, people are using their smartphones to call businesses. Interestingly, Google research has shown that 70% of mobile users have used a click-to-call button to speak directly with a business. Another fact is that inbound phone calls convert over 10 times more than clicks.
Oddly enough, many organizations still do not have a plan in place to encourage inbound phone calls. Many businesses do not know which of their marketing campaigns send inbound calls and many are unable to track incoming calls in their CRM software. While many marketers are focused on trying to increase online interactions, the focus should also be placed on optimizing an inbound call strategy.
Not sure how to get started? Follow these tips below.
#1 Use Click to Call Features
Subscription or lead forms and live chat work well for desktops and laptops but are not so good for mobile touchscreens. A clickable call button gives a user the option to talk to a telephone sales agent immediately and have a conversation right away. It has also been shown by Google that adding a phone number to paid digital ads can increase click-through rates by close to 10%.
#2 Display Your Number – Everywhere
Make sure to always prominently display your business phone number on your lead forms, emails, content offers, landing pages and website. Providing the option to call your business builds trust and reduces abandonment. Having a clearly displayed phone number encourages users to call while they have a high purchase intent and when your brand is top of mind.
# 3 Use Call Tracking
By using CallerReady unique trackable phone numbers, your business will be able to capture the keyword, landing page or ad that a lead viewed prior to making their phone call. This data is incredibly valuable to help optimize your call campaigns and make the most out of your marketing spend. Our software provides real-time analytics and reporting that will immediately indicate which of your campaigns are the most effective and provide attribution at the marketing campaign/publisher/source level.
For more information on how your business can implement an inbound call strategy to increase leads, contact a member of the CallerReady team today.
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