Call Intelligence Reporting

in Call Tracking  by Martin Marinov 0 comments

 

Call tracking is surely a great method to know demographics of the lead and the campaigner that landed you this call. But there are still many aspects of an inbound call which call tracking can’t possibly help you with. Some of these factors include knowing which customer service representative converts the most number of calls, at which point a caller decides to leave and why.

This is where call intelligence reporting comes into the picture. If you want to convert more calls into successful sales and get to know detailed information about your sales teams’ performance, call intelligence reporting is going to be your best friend for a really long time!

Let’s see in detail why exactly you need call intelligence reporting, read along…

The truth about phone calls, just like any other inbound and outbound customer interaction, is that not every phone call is a sales call. While call tracking can only tell you about the location of the customer and the relevant marketing campaign, call intelligence reporting takes you to another level of useful data acquisition. At CallerReady, we take special care in evaluating and analyzing the following information:

  • How your customers find you
  • The volume of leads generated by each marketing campaign
  • How many of these calls are leads
  • At what point a lead fails to get converted, and why
  • The actual value of your marketing and promoting investment

With the help of call intelligence reporting, you’ll be able to determine the percentage of calls that are actually leads, the best CSR’s in your marketing team, why some leads don’t get converted, how to retain those leads and much more!

Call intelligence reporting will also tell you about your CSR teams pertaining to the following aspects:

  • The number of calls missed by your CSRs
  • To analyze the cause of a call not getting converted
  • Issues your CSRs had to face during a call
  • How long your CSRs took to answer the call
  • How quickly a lead was converted.

In a nutshell, call intelligence reporting lets you identify your strengths and weaknesses, eliminate ineffective marketing strategies and campaigns, and increase the conversion ratio per call. Still wondering what you need to do to build a bigger empire? Contact us now and let us guide you!