Custom Landing pages and Call intelligence

in Call Tracking  by Martin Marinov 0 comments

For every business owner, marketing serves as the spinal cord for growing their business to greater heights. Add the world of internet to it, and you know the opportunities are simply limitless.

You know how you can make your business visible on the internet. Now it’s time for you to know how you can use digital marketing and inbound calls and join them together with the help of a call intelligence platform to maximize your ROI.

It’s a simple process. Amazingly innovative and profiteering, read along to know more:

1. Build an Impeccable Landing Page

A majority of online marketing experts and sales organizations use a plethora of methods to track their campaigns. The most preferred way is to build custom landing page for each and every campaign. When teamed up with Analytics tools to track the return, your landing page becomes your virtual representative on the visitor’s screen.

According to conversion rate experts, customized landing pages can increase your chances of converting a lead into a revenue generating customer manifold. A customized landing page is not just easy and cost-effective, it’s amazingly functional too! You simply need to put the number for web based landing pages and a “Tap here to call” button for mobile based websites and apps.

2. Don’t Keep Them Waiting

The number of inbound calls is increasing with each passing day. Users prefer to call you right away instead of filling a form and then wait for you to call them. You can easily use an Interactive Voice Response System (IVR) to welcome them while the software transfers the call to the right department. Nobody likes to be put on hold the moment they call a number, so call automation would be a great help.

3. Utilize Call Intelligence

Call intelligence does more than simply track your invaluable inbound call. The unique number on a particular landing page not only helps in determining the campaigner, call intelligence also allows you to know the keyword(s) the lead used, and if it didn’t convert, then what went wrong and where.

Don’t keep waiting; it’s time to include call intelligence in your arsenal. Bright business prospects await you just around the corner.