5 Secrets To Mastering Call Campaigns

in Call Distribution  by Martin Marinov 0 comments

From online to on phone
We do it all to help convert the call!
Leadscon las vegas 2013
caller-ready-icon

CallerReady offers lead conversion services you will love

  • CallerReady exists to help businesses improve the outcomes of their customer calls
  • Our focus is on inbound calls and the lead-to-call conversion processes
  • We do it all to help convert the call!

Customer promise
We’ll help you grow your business by:

  • Stimulating calls from more customers
  • Never missing a call
  • Speaking with more customers precisely when they need your help
  • Awarding each new call to the salesperson who can best advance the sale

How do you achieve sales goals on call campaigns?

  • Deliver qualified calls
  • To the right client representative
  • With fast connection rates and low abandonment
  • With appropriate volume and pacing
  • Completely tracked

5 secrets of mastering call campaigns
For lead generators and advertisers interested in improving their call campaigns

  1. Qualify
  2. Distribute
  3. Resolve Hang-ups
  4. CompleteTrackability™
  5. Turn Mobile Leads Into Calls

What is the purchase intent of the caller?
Just like with lead gen, it starts at the source

  • Cryptic SMS “Chris, want to lower your payday debt by up to 90%?” Call us on 888-872-1712 to get your life back” on a purchased list
  • Mobile site with Tel tag number
  • Rich-content organic site with phone number printed on screen

USE IVR Menus to qualify, e.g. soft opt-out
builder

USE a call center to qualify
builder

5 secrets of mastering call campaigns
For lead generators and advertisers interested in improving their call campaigns

  1. Qualify
  2. Distribute
  3. Resolve Hang-ups
  4. CompleteTrackability™
  5. Turn Mobile Leads Into Calls

Distribute calls to fill insertion orders
Route the call exactly how you want it with Geographic and Targeted Distribution Mix
Geo: Use the zip code or state from the caller’s phone number to automatically connect the call with a matching buyer, call center, or agent
Targeted Distribution Mix: divide this campaign’s calls between multiple buyers in multiple geos

Award calls for success
Use BestRepFinder™ to award the call to the representative best able to sell the client

  • Skills Based Routing
  • Prioritized awarding of the call

5 secrets of mastering call campaigns
For lead generators and advertisers interested in improving their call campaigns

  1. Qualify
  2. Distribute
  3. Resolve Hang-ups
  4. CompleteTrackability™
  5. Turn Mobile Leads Into Calls

Distribute for success
After IVR opt-in by the prospects

  1. Avoid hang-ups with fast connection to an agent
  2. Intelligent Abandonment

5 secrets of mastering call campaigns
For lead generators and advertisers interested in improving their call campaigns

  1. Qualify
  2. Distribute
  3. Resolve Hang-ups
  4. CompleteTrackability™
  5. Turn Mobile Leads Into Calls

Track all campaign and call variables
indound

NOTIFIY STAKEHOLDERS and systems of Record
Specify where you want the phone lead data to be sent, e.g. CRMs and lead management systems, and additional event based data updates

  • Call Summary Emails with lead details numbers/city/state/zip, CRM export result, link to recordings, call duration, IVR keys pressed and the assigned agent
  • Pixel Fire Notifications to your affiliate management platform: send a call initiation notification and an update if the call lasted X-seconds
  • Additional Event based notifications for Successful & Failed connections to update the CRM record
  • Do Not Call Management: update your suppression list with real-time notification of opt-outs

5 secrets of mastering call campaigns
For lead generators and advertisers interested in improving their call campaigns

  1. Qualify
  2. Distribute
  3. Resolve Hang-ups
  4. CompleteTrackability™
  5. Turn Mobile Leads Into Calls

5 secrets of mastering call campaigns
For lead generators and advertisers interested in improving their call campaigns.

  1. Qualify: Interactive Voice Response and Call Centers
  2. Distribute Calls from One Number to Multiple Potential Recipients
  3. Resolve Hang-ups: Intelligent Abandonment and Overflow/Afterhours
  4. Track with CRM, pixel firing timers and emails
  5. Turn Mobile Leads Into Calls with SMS, IVR and Local Presence

Dramatic improvements in contact rate can be achieved with our speed-to-lead solution
clients

  • With our new Call Optimization Suite for lead generators and advertisers, we are bringing the best practices from our large enterprise clients into a simple to deploy toolset.
  • Start getting benefits from our system by simply provisioning and configuring a phone number in our system.

Call optimization suite: Best practices guaranteed to improve your Marketing ROI

  1. Never miss a call & convert 24×7 with Schedule-IVR™
  2. Take the guesswork out of when to call with Call-Me-Now and Schedule-A-Call widgets
  3. Call every lead: Guaranteed-Lead-Responder
  4. Distribute calls to your best available representative with BestRepFinder™ and Custom-IVR

Example Lead to sale conversion process
schools

To drive the highest advertising yield, we need to look at each source
lead-call

Existential question of the day
Why do we generate leads in markets with high value sales like education, mortgage, tax, and legal?

Existential question of the day
Why do we generate leads in markets with high value sales like education, mortgage, tax, and legal?

ANSWER: To get customers on the phone

Today’s discussion

  1. Never miss a call & convert 24×7 with Schedule-IVR™
  2. Take the guesswork out of when to call with Call-Me-Now and Schedule-A-Call widgets
  3. Call every lead: Guaranteed-Lead-Responder
  4. Distribute calls to your best available representative with BestRepFinder™ and Custom-IVR

Never miss a call & convert 24×7 with Schedule-IVR™
What portion of your leads come in at night?
What happens when your team shuts down for the night?
Potential answer: we review voice mail in the morning, assign the leads and hope the calls get made that day

Off-hours – 24×7 scheduler

  • With our customers, about half of the leads (50%) are coming in after-hours
  • By offering Schedule A Call, we are able to get about half these customers to engage in selecting a time

What should you do you do with off-hours calls?

  • Set it to ring your personal cell phone
  • Add more storage to your voice mail system
  • Play a message asking them to call back in the morning
  • Encourage your customer to select the best time for a return call

Never miss an important call

  • When it is after-hours engage your customers in selecting the best time for your return call.
  • CallerReady can simply make the call happen or you can simply be notified that you have a call to make with a calendar notice.

Engage Your off-hours callers

  1. Engage your customers in selecting a specific time for the return call
  2. Confirm the time
  3. Send a reminder
  4. Allow rescheduling
  5. Add a voice message to an appointment

Today’s discussion

  1. Never miss a call & convert 24×7 with Schedule-IVR™
  2. Take the guesswork out of when to call with Call-Me-Now and Schedule-A-Call widgets
  3. Call every lead: Guaranteed-Lead-Responder
  4. Distribute calls to your best available representative with BestRepFinder™ and Custom-IVR

TAKing THE GUESSWORK OUT OF WHEN TO CALL
How does it work? Stimulate the customer to call!

  1. The customer opts-in to Talk Now or Schedule A Call at the time of submission of the inquiry form and on the ensuing Thank You page.
  2. While the customer is waiting to be connected, CallerReady serves call status information to the customer and can collect or present additional relevant information.
  3. CallerReady connects the best available company representative with the customer on the phone and passes the lead information to the representative and into the company’s CRM.

Submit and Talk Now
easy

Submit and Schedule a Call
schedule

  • Add CallerReady Powered dynamic “Submit and Schedule a Call” to your forms
  • We keep the schedule and make the calls, you just sit back and pick up the phone!

Data aggregated across multiple clients – Organic search conversion rates
behavior

School search landing page example
talk

Thank you page after ‘submit’
standing

1/3rd of the Talk Now requests come in from the Thank You Page after declining the offer on the Thank You Page

Example engagement rates on organic search traffic
aggregate

Click rates vary with implementation of inquiry forms (e.g. 1 step vs. 2-step, thank you page flow) and prominence of the Request Information and Talk Now buttons

Phone number verification after ‘submit & Talk Now’
verify

Phone number verification after ‘submit & Talk Now’
connecting

Additional information gathering questions
Call Status Monitor let’s student know status of the call

Student is engaged while waiting
calling

Additional information gathering question
Call Status Monitor updates dynamically

Phone connection has been made
connection

Call Status Monitor updates dynamically

Warm call transfer Phone connection is made
Warm

  1. Agent has received prospect’s name and reason for call in the spoken transfer
  2. An optional agent screen pop with all relevant lead details.
  3. A backup email with transfer details, and this information has been populated in the representative’s CRM.

Warm call transfer Phone connection and Data transfer
Warm-call

  1. Agent has received prospect’s name and reason for call in the spoken transfer
  2. An optional agent screen pop with all relevant lead details.
  3. This information has been populated in the representative’s CRM and a backup email with transfer details.

Thank you page after ‘submit’
standing

Video Greeter promotes the Talk Now option
Student can update the number they want to be called on
Response options are Talk Now & Schedule a Call

Select date and time after ‘schedule a call’
schedule-oer

  • The student can schedule a call back through the CallerReady system
  • Dates can be limited to the next 1 or 2 business days if desired.
  • Available hours will match the schedule of the school, company or call center

Schedule a call confirmation and follow-up
Confirms, reminds and can even broker the scheduled calls. Reminder emails, texts and phone calls can all be customized
Confirms

Cultivate prospects with a process that WORKS Over Twice as Good…
Confirms, reminds and can even broker the scheduled calls. Reminder emails, texts and phone calls can all be customized
request

Our clients see a 200+ PERCENTAGE MULTIPLIER in conversion rate from people who are connected through CallerReady services

Today’s discussion

  1. Never miss a call & convert 24×7 with Schedule-IVR™
  2. Take the guesswork out of when to call with Call-Me-Now and Schedule-A-Call widgets
  3. Call every lead: Guaranteed-Lead-Responder
  4. Distribute calls to your best available representative with BestRepFinder™ and Custom-IVR

So what do you do with the large percentage of inquirers who don’t engage with your widgets?

  • Call them after a configurable period of time, e.g. 2-minutes
  • Call every lead with Guaranteed-Lead-Responder

Call every lead with Guaranteed-Lead-Responder

  • Speed-to-lead
  • Configurable delay before calling
  • Schedule multiple follow-up call attempts

Dramatic improvements in contact rate can be achieved with our speed-to-lead solution
clients

Orchestrate who to call first our speed-to-lead solution

  • Use Lead First setting to ensure your agents only receive calls with live double opt-in prospects
  • Use Rep First setting when you want the first hello to be your live agent

And With our multi-call Guaranteed Lead responder solution

  • You can ensure you try each lead X times over Y days

Today’s discussion
learn-more

  1. Never miss a call & convert 24×7 with Schedule-IVR™
  2. Take the guesswork out of when to call with Call-Me-Now and Schedule-A-Call widgets
  3. Call every lead: Guaranteed-Lead-Responder
  4. Distribute calls to your best available representative with BestRepFinder™ and Custom-IVR

How do you prioritize call distribution?

  1. Route the call to the right group of agents
  2. Prioritize call distribution among them

How do you prioritize call distribution?
BestRepFinder allows you to prioritize who you award calls to so you can set up your own rankings for each type of lead to maximize your return on that call

Custom ivr
Route inbound calls to different groups and telephone numbers based on a custom interactive voice response (IVR) menu

So where do you start? Identify your biggest gap and start there

  • If you don’t have a process to ensure speedy follow-up calls, start there with Guaranteed Lead Responder
  • Add Schedule IVR
  • Try prioritized call distribution
  • Then open up your web pages, inquiry forms, and thank you pages to allowing the customer to choose ‘Call Me Now’ and ‘Schedule A Call’

Summary

  • Take the guesswork out of when to call
  • Never miss a call & convert 24×7
  • Call every lead
  • Distribute calls to your best available representative

Call us to learn how we can help grow your business!
1-877-394-3621
sales@CallerReady.com
www.CallerReady.com