Pay Per Call Marketing Flexibility

Pay per call advertising is an amazing tool for lead generation with high conversion rate opportunity. Often, marketers only associate pay per call campaigns with search engine ads, however, there is so much flexibility in leveraging this tool and driving inbound calls to your business. There are many ways to diversify your click to call campaigns by utilizing different marketing channels to maximize your reach.

Here are a few options where click to call can be incorporated:

Online Radio:

With increasing popularity of online radio and podcasts, an excellent opportunity to run an advertisement is through an online radio station. By placing a click to call button on your advertisement, mobile listeners can be connected to your business immediately.

Digital Yellow Pages:

Are still popular and generate a ton of web traffic. Incorporate a click to call button in your online phone listing so that customers can place a phone call right away to your company.

Chat:

Check almost any mobile user’s phone and you will find a variety of messenger apps such as Skype, Viber, and WhatsApp. Millions of people use these chat platforms daily and you can advertise with these companies to reach your target audience. By adding a click to call button, a user can reach your business directly.

The flexibility of pay per call advertising continues to grow and more and more channels are becoming available to use click to call buttons in campaigns. At Caller Ready, our intuitive pay per call platform makes managing and monitoring advertising campaigns simple. Our tools include:

• Unique, trackable phone numbers for campaigns
• Complete attribution to the marketing campaign, publisher, and source level
• Integrated Sales Qualifications and Transfer CRM options

By diversifying your pay per call advertising campaigns, your business is able to target different demographics that may have previously been unreachable. By utilizing different channels, marketers can test the effectiveness of their campaigns and optimize by the time of day, geographic location and many other segments on advertisements that are top performing and providing the highest return on investment.