Is Pay-Per-Call more expensive than Pay-Per-Click

in Pay per call software  by Martin Marinov 0 comments

 

 

Calls have been around since 1876, but only last year Google began to allow call-only ads. Before that, call advertiser could use call extensions with their ads. Google recognized the changing business environment which relies more and more on mobile. Consumers are on the go and they are searching for products and services right from their smartphones. More than 70% of these searches result in a direct call to the business. For many businesses, such as legal consultation, medical services, and auto insurance, where customers cannot finish the sale online pay-per call marketing can be a lot more beneficial than pay-per-click. However, some are afraid to use this fairly new strategy. One of the big misconceptions is that pay-per-call advertising is just too expensive.

Pay-Per-Call vs Pay-Per-Click Conversion Rates and Cost

 

 

The notion that pay-per-call is expensive may not be always true. Generally, calls may be more expensive than clicks per unit. However, calls have very high conversion rates – sometimes as high as 50%, while conversions from clicks average about 2%. This means that you may ultimately pay less per conversion with a call. Think of it this way – if you pay $1 per click (2% conversion) and $10 per call (50% conversion), and you get 100 clicks and 100 calls, you will convert only 2 people from clicks and 50 people from calls. You will have a $50 per conversion with clicks and $20 with calls. This makes sense because a lot of people browse the internet without intention to buy. However, if someone picks up the phone and calls they are probably ready to talk business.

Increase Your Pay Per Call Conversion Rates

 

The conversion rates of your call campaigns can depend on your industry. However, you can use some tools to help you increase your conversion rates and CallerReady has the technology you need:

  • IVR software – use an IVR system to qualify your callers. This will allow you to transfer the call to the most qualified sales agent.
  • Multi-Buyer Call Distribution – stop offering your hard earned calls to anyone. Many calls are lost because of agent unavailability. With this technology, we send the call to multiple call buyers and they compete for it. At the end, your customer is helped by the sales agent who is most eager to talk to them.
  • CRM – Have a fully integrated CRM system is essential for every call campaign. We can help you track and record calls, take notes, schedule follow-ups, send emails and much more.

Now that you have a better understanding of the price of phone calls you can make an educated decision as to whether you’d like to implement them into your marketing strategy. If you decide to make calls part of your business, make  CallerReady your call marketing platform.