How CallerReady’s Call Marketplace Turns Phone Calls Into Profits

We have all heard the saying ‘quality over quantity’ many times before and applied to many different scenarios. It is no different in the pay-per-call, call marketplace or the pay-per-click world. If you get hundreds of clicks or calls a day but no conversions, the traffic you receive is just not helping the bottom line of your business.

Organizations need to focus on attracting quality leads and the highest converting lead category is from phone calls. In fact, calls are shown to convert at ten times the rate of clicks. When using the CallerReady call marketplace, your business will not only gain incredibly powerful call attribution but also detailed insight regarding the leads that are calling. Furthermore, you have access a helpful set of tools that will assist in optimizing your campaigns to maximize your marketing spend.

Here are some of the top ways that CallerReady can help performance marketers turn phone calls into revenue.

Visibility Into What Campaigns Are Effective

With the CallerReady call marketplace, your business suddenly has access to view the entire lead journey, meaning that you can see which campaigns are working the best. Call conversion rates can be measured and monitored for not only how well the campaign is performing online, but offline as well. Rich caller data such as intent and demographic details provide insight into what type of leads you are attracting and the type of calls a campaign is driving.

Manage Affiliate Campaigns

The CallerReady platform allows marketers to easily create campaigns and assign unique trackable phone numbers to affiliates. When working with an affiliate, the most important factor is to make sure that you are paying for quality and not volume. Our platform allows you to base your payout on detailed criteria that you have set such as a minimum call length, call outcome or demographic details.

Quality Control

Our pay-per-call platform uses data to provide detailed insight on lead profiles, call quality and call outcome. By setting detailed payout criteria, your business can avoid having to pay for fraudulent calls or low-quality leads. Some of the criteria that can be used are:

• Call Outcome
• Day and Time of Call
• Call Duration
• Demographics
• Geographic Region

The fastest way to increase your bottom line and revenue is by generating more conversions. By setting your sights on the best converting prospects – phone calls – and using the CallerReady pay-per-call platform, your business has the detailed data and tools it needs to drive high-quality phone calls that have high conversion opportunities.

If you would like more details on how phone calls can increase your leads, contact a member of our team today.