Email Marketing Best Practices

Email Marketing Best Practices That Work

Do you still receive unwanted email marketing messages? This is not supposed to happen under anti-spam laws, but it still does. It is such a pity. Marketing by email is an exceptionally powerful way to follow up on leads. Have the uncaring few spoiled it for the genuine many? Not really, but they did add another layer we have to penetrate.
Let’s Use an Analogy from Brick and Mortar Space
Let’s imagine we are browsing, just browsing in a hardware store. We are not planning to buy anything, just catching up on the range of DIY merchandise available. A pushy salesperson turns up, assumes they know what we want, and tries to force a sale on us. Our immediate reaction is:
⦁ I’m not buying, just looking around
⦁ I don’t want the merchandise right now
⦁ If you don’t go away, I am out of here
Isn’t that exactly the way we respond to unwanted email promotions that drop into our mailboxes? We want to run a mile, don’t we? Next time, we plan to block the sender. We are out of the virtual store without having actually wanted to enter.
How to Do Email Marketing that Actually Works
We would be kidding you if we claimed to be able to fill your inbox with orders. That said, marketing using email provides the best returns at the lowest cost. This is the first message in this series. Today, we just want to explain three fundamental principles:
⦁ The person must be willing to receive your marketing message
⦁ They must recognize your message as coming from a trusted source
⦁ Insofar as is possible, your offer must match a current pressing need
Those are the three most important principles of email marketing. We have just started our journey. Watch this space. Learn how to make sure you only write to people who want your messages next.