Pay-Per-Call vs Pay-Per-Click: Why Customers May Prefer To Call Instead of Fill Out A Contact Form


Mobile has been steadily taking over the internet world. People are communicating, learning, and shopping on their mobile devices like never before. This trend has not escaped the radar of marketers. Pay-per-call marketing is challenging the more traditional pay-per-click approach. The truth is that in many cases, calls just work better for consumers than lead forms. Here are just a few of the reasons why people might prefer to hit the call button rather than fill out a form online.


Sometimes we just need to talk to someone immediately. You have a medical question? Need a lawyer? You are buying a home? In some case lead forms just don’t cut it. Let’s be honest. When we fill out a form, we don’t know when and if someone reads it. We don’t know when we would get a response and whether it would be too late. In these and many other cases, customers would prefer to call your business and get help immediately.


Mobile is becoming a big part of our everyday lives. More than 50% of an average adult’s daily Internet usage time is spent on a mobile device. In 2015, an adult spent 2.8 hours a day searching the Internet on a mobile device. This is a significant increase from 2010 when adults spent only 0.4 hours on the Internet via mobile devices. This information is used wisely by pay-per-call marketers who are focusing their efforts on how to capture this piece of the pie. When it comes to mobile, calls have a clear advantage over lead forms. You can imagine how frustrating it could be to try to fill a tiny little line on your phone. With call buttons and call widgets, mobile users can make a call with one tap. Don’t forget to give your mobile users the option to call your business.


Privacy is becoming a big issue for many people. We are more and more careful about the personal information we share. It’s not uncommon that businesses would sell your information. The amount of data stored on the Internet is set to be 44 times larger in 2020 than it was in 2009. Every time you fill out a form you leave your information behind. For this reason, a lot of people prefer to call and speak with someone before they provide any personal information.

Pay-per-call is the new pay-per-clicks. Advertisers and publishers are armed with a pay-per-call marketing platform which allows them to monitor consumers’ behavior and allows them to determine the best strategies for their campaigns. If you think that pay-per-call advertising is the right approach for your business, make CallerReady your pay-per-call platform.